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Creating lookalike audiences for your Facebook Ads can be an incredibly powerful tool. By targeting people who are similar to your current customers or website visitors, you can improve your chances of reaching new customers and driving conversions.

So, how do you create a lookalike audience? It’s actually quite simple. First, head to Facebook Ads Manager and click on the Audiences tab. Then, click on the Create Audience button and select Lookalike Audience.

Next, you’ll need to choose which country or countries you want to target, as well as the size of your audience. Facebook will then find the best match for your criteria within those countries.

You can also target specific demographics within your lookalike audience. For example, you might want to target people who are similar to your current customers in terms of age, gender, location, and interests.

Benefits of Look A Like audiences

There are a few things to keep in mind when creating lookalike audiences. First, the larger the audience size you choose, the lower your ROI is likely to be. It’s also important to make sure that your original source data is high quality, otherwise, you may end up targeting people who aren’t actually interested in your product or service.

However, if you can get it right, lookalike audiences can be incredibly effective at driving traffic and ROI. In fact, a recent study by AdRoll found that lookalike audiences generate an average ROI of 197% when compared to other Facebook targeting methods.

So, if you’re looking to improve your Facebook Ads ROI, creating a lookalike audience could be the way to go.

But the only catch is that you need to have a seasoned pixel before going further with Look A like’s.